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frog Creative Director Howard Nuk discusses the shrinking of personal gadgets with Wired.com. While designers seem to be pushing the limits of size and safety with pocket devices, Nuk points out the emphasis should not just be on physical size, but a product’s fit with a person’s needs and lifestyle.
In recent years, businesses have come to see a culture of creativity, innovation, and design as the only sustainable competitive advantage. So the question is: how can corporations expand their traditional approach to accommodate a new, more open marketplace? frog design and NYU Stern have teamed up to offer a two-day workshop for business executives, sharing the tools and techniques that inspire innovation in today’s top creative firms.
Today’s PC makers understand the value of an integrated user experience, expanding their domain beyond external form factor to the software interface. frog Chief Creative Officer Mark Rolston spoke with the Wall Street Journal about the trend, exploring the ways companies are taking control over their consumers’ functional, as well as aesthetic, experiences.
frog has just opened a new studio in Amsterdam, expanding our presence in the European community. “Amsterdam offers an extremely diverse and vibrant business hub, exactly the kind of fabric that frog thrives in,” says Doreen Lorenzo, frog President. The Amsterdam studio represents the latest extension of frog abroad, bringing the tally to nine studios worldwide.
Gary Hustwit, director of Helvetica, has shifted his focus from type to product with his new film, Objectified. The documentary, now in production, will focus on “personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.” This month, Hustwit will sit down with frog founder Hartmut Esslinger to get his take on the industry.
frog is hosting Churchill Club for an evening with award-winning journalist Sarah Lacy and Max Levchin, CEO of Slide and co-founder of PayPal. Lacy released her book Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and Rise of Web 2.0 last May, after 10 years of reporting on startup business and culture in the Valley. On Monday, August 25, she’ll interview one of the book's biggest stars: Max Levchin, founder of PayPal and Slide, and investor in a host of other Web 2.0 names. Then Max turns the tables and interviews Sarah.
