frogThink™

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Re-Thinking Thinking

frogThink™ is a framework for solving both business and creative challenges by replacing traditional brainstorming with collaborative, original and lateral thinking. It rejects the conventional linear thinking that has been espoused by traditional ad agencies for decades, transforming one-dimensional patterns into leaping ones.

frogThink™ eliminates the countless wasted hours typically spent in brainstorming sessions. frogThinkers learn instead how to summon creativity on demand. It's another tool that reinforces frog's belief in balancing left- and right-brain thinking.

Breaking Barriers

The brain organizes input into routine patterns. frogThink™ participants break out of these patterns to think laterally by learning to:

recognize patterns of perception
select and define areas of focus, desired output and objectives
challenge current ways of thinking, features, characteristics and procedures
create alternatives through fixed point references, provocation and random entry
collect creative results cultivated through the frogThink™ tool and harvest them using a clearly defined focus
address constraints and tailor the creative idea into a realistic concept

The frogThink™ workshop has inspired more than a thousand participants in environments ranging from NYU's highly respected business school to technology giant Motorola.